Radio Day Wreath

Radio In Africa: Challenges and Opportunities for A Sustainable New Century

Digital art image of commemorative mosaic celebrating a hundred years of Radio

The challenges faced by Radio (particularly in regions like Africa) underscore the need for transformative projects and solutions that can help radio stations navigate these issues and continue to serve their communities effectively into a new century.

Are you passionate about radio or working in the industry? Help shape the future of sustainable broadcasting in Sub-Saharan Africa by participating in our user preference survey for a cutting-edge audience analytics tool designed for African media stations

On this #WorldRadioDay 2024, we reflect on the top five challenges that African radio must address to ensure a sustainable future in a rapidly changing socio-political landscape with disruptive technology. These challenges are:


  1. Editorial Independence vs Financial Sustainability: A study of local radio stations in Sub-Saharan Africa revealed a constant trade-off between editorial independence, financial sustainability, and community service.
  2. Technological Infrastructure: The transition to digital platforms is hindered by uneven access to the internet and technological infrastructure.
  3. Literacy Levels: Limited literacy levels can restrict the audience’s engagement with digital content.
  4. Colonial Legacy: The legacy of colonial interests continues to influence the content and structure of radio broadcasts.
  5. Survival of Community Radio Stations: Community radio stations, which have significantly transformed radio perception in Africa, face substantial challenges to their long-term survival.
Concept art image showing important role pulses play in nourishing Soils and people especially in Sub Saharan Africa.

WorldPulsesDay 2024: Pulses in Sub-Saharan Africa and Three (3) Interesting Facts

Digital Concept Art Image depicting the nourishing impact of Pulses for People and Soil Fertility in Sub Saharan Africa

Celebrating The Power of Pulses to Nourish Soils and People

Digital concept art image interpretation of the theme of Pulses and Sustainable Agriculture in Sub Saharan Africa

1. Pulses and Sustainable Agriculture

Pulses are a cornerstone for environmentally sustainable agriculture due to their ability to biologically fix atmospheric nitrogen and enhance the biological turnover of phosphorus. They play a significant role in regenerative agriculture and bioremediation projects in Sub-Saharan Africa, contributing significantly to the recovery of depleted land, and enhancing crop production, and food security

Key Fact: An estimated 65% of the arable land in Sub-Saharan Africa is degraded due to unsustainable practices, resulting in annual soil nutrient losses worth approximately US$4 billion. High-performing legumes or pulse crops can fix up to 300kg of nitrogen per hectare.

Digital concept art image showing Pulses re-energizing a malnourished person.

2. Pulses and Malnutrition

The population of the African continent is predicted to double by 2050, exacerbating malnutrition issues. Increased local consumption of pulses could significantly impact malnutrition in Sub-Saharan Africa.

Key Fact: Local production of pulses in Sub Saharan Africa is expected to reach around 19.8 million metric tons by 2029 potentially improving nutritional health through increased local consumption. 

Digital art image showing a man working in a polyhouse for the cultivation and drying of pulses in Africa.

3. Greenhouse Production of Pulses

Pulse varieties such as cowpea, mung bean, and lentils are suitable for greenhouse conditions. This alternative production method can deliver increased yields, reduced water usage, and improved crop quality, which are critical success factors in pulse production.

Key Fact: Some completed projects across the globe demonstrate the feasibility of cultivating pulses like lentils and mug bean in polyhouses

Considering a Greenhouse Pulse Project?

Interested in a Cost-Benefit Analysis of Developing a Greenhouse Pulse Project? Make a charge-free inquiry using our consultation form on

World Wetlands_PasSolutions

World Wetlands Day 2024: Human Wellbeing and Environmental Balance in African Wetlands

African Wetlands: The Cradle of Life

African wetlands are famously described as the cradle of life. Wetlands in Africa cover around 4% of the continental area. Wetlands are a source of freshwater, fisheries, moist soil for farming, and wild plants; key resources for vital life-support projects in the agricultural, pharmaceutical, food value chain, and construction industries.

However, there is a global decline in the size of wetlands! 

In Africa, the real and potential environmental impacts of several projects in the energy utility sector contribute to the decline of wetlands on the continent.
Top Wetland Degraders In Sub Sahara Africa: Oil Exploration, Open cast mining and Hydro Power Projects

Here are the top 3 energy utility industries that contribute mostly to the decline of wetlands in Africa:

  1. Crude Oil Exploration Projects

Crude oil constituted 8, 177, 523 TJ of the Total energy supply in Africa as of 2022 (IEA Data). Crude oil exploration has also resulted in significant environmental pollution of wetlands in Africa with critical socio-economic implications.

2. Mining Projects

Mining especially through opencast methods, frequently impacts wetlands due to their positions in the landscape and relationship to drainage networks. The impacts are ongoing, as many mined minerals such as coal, cobalt, and copper are strategic resources and will continue to be mined to support development.

3. Hydro Power Projects

Major threats to African wetlands include the development of hydropower dams, with some 200 new projects planned in Sub-Saharan Africa.

Take Action  

Preserve the Cradle of Life!

Are you involved in projects that could impact our precious wetlands? Let’s ensure they thrive for generations to come. Take action now! Log your service needs and requirements on our charge-free consultation inquiry form at   

Let’s work together to develop effective environmental impact monitoring plans and review EIA reports. Your actions today can make a difference. Join us in protecting our wetlands!


Unlocking Screen 2

Box Office Bonanza: Unlocking Your Minimum Viable Audience (MVA) in The Year 2024

Hey, Creatives!

Ever dreamt of your animation masterpiece lighting up the silver screen, or your graphic novel becoming a cult classic? While artistic brilliance plays a crucial role, box office success hinges on one key factor: reaching the right audience. That’s where the Minimum Viable Audience (MVA) comes in, and guess what? The PMBOK Planning Communication Process Group‘s Communication Requirements Analysis formula holds the secret to unlocking it.

Decoding the Audience

The PMBOK formula dissects MVA identification into three essential components: stakeholders, their information needs, and the level of detail they crave. Stakeholders in the creative realm go beyond just producers and distributors. Think passionate fans, dedicated reviewers, and even potential merchandise partners. Their information needs vary – animation enthusiasts might devour character backstories, while critics seek plot intricacies. The level of detail also dances on a spectrum. Movie trailers offer tantalizing glimpses, while press kits delve deep into the director’s vision.

Tailoring the Message

Now, imagine your stunning animation brimming with vibrant landscapes and witty dialogue. Your MVA could include animation festival juries seeking technical prowess, young viewers hungry for relatable characters, and merchandise developers hunting for marketable icons. By understanding their specific needs, you can craft tailored communication strategies. Festival submissions highlight groundbreaking animation techniques, marketing campaigns showcase relatable humor, and merchandise pitches emphasize iconic character designs. This ensures your message resonates with each stakeholder, driving buzz, critical acclaim, and ultimately, box office glory.


From Formular to Fanfare

Remember, the PMBOK formula isn’t just a technical exercise; it’s a gateway to understanding who truly matters for your creative triumph. By wielding this powerful tool, you transform your communication into a laser beam, piercing through the noise and reaching the hearts and minds of your MVA. This targeted approach fuels excitement, ignites anticipation, and paves the path for your creative masterpiece to conquer the box office. So, unleash the PMBOK magic, unveil your MVA, and get ready for the applause!


Navigating the Complexities of Agro-Processing Projects in Africa (1)


This blog post is the first of a series of three that discuss how project managers can navigate challenges associated with agro-processing projects in Africa. The focus of this article is on the development of business cases that accurately reflect the needs of the customer for processed food products. Agro-processing is an essential part of the agri-business value chain in Sub-Saharan Africa, contributing significantly to the region’s GDP. However, Agro-processing projects in Africa can be complex, and not identifying the right customers and understanding their needs can result in a waste of resources, low demand for products, and negative impacts on the local economy. To navigate these challenges, project managers can use the Base of Pyramid (BOP) approach, which involves identifying and creating value for low-income consumers while generating a profit for the business.

The Agro-processing industry in Sub-Saharan Africa.

First of all, let’s briefly explore Agro-processing in Africa. The Agro-processing industry is an essential part of the agri-business value chain in Sub-Saharan Africa. The industry involves the transformation of agricultural produce into value-added products such as food, beverages, textiles, and pharmaceuticals. The Agro-processing industry in Sub-Saharan Africa contributes significantly to the region’s GDP. According to the African Development Bank, the Agro-processing industry accounts for 10% of Sub-Saharan Africa’s GDP and is expected to reach $1 trillion by 2030. The market size of the industry is projected to grow at a CAGR of 3.8% between 2020 and 2025.

The potential value of the Agro-processing industry in Sub-Saharan Africa is enormous. The region has abundant agricultural resources, including land, water, and a favorable climate, which can support the growth of the industry. The industry has the potential to create jobs, increase food security, and provide income to farmers. Additionally, the growth of the industry can stimulate economic growth by creating a demand for goods and services, including transportation, energy, and financial services.

Agro-processing in Africa: Taking the first step

Although Agro-processing projects in Africa have the potential to       succeed, they can be quite complex. The industry is diverse, and many   different locales and cultures are involved. Drawing from our experience  at Projects Advisory services and Solutions (PasSolutions),   we’ll now share some insights on how project managers can navigate   the first critical step on an Agro-processing project i.e. Developing   business cases for project investments that correctly reflect the needs of  the customer for processed food products.

Business cases entail conducting market surveys and carrying out proper customer segmentation that will be used to justify the benefits in relation to the costs that will be incurred in installing an Agro-Processing project. Not identifying the right customers and understanding their needs when planning an Agro-business investment can lead to:

  1. Waste of Resources: Agro-processing projects that do not correctly reflect the needs of the customer for processed food products may result in the waste of resources, including time, money, and other inputs. This could lead to a significant financial loss for the investors and a lack of economic development for the countries involved.
  2. Low Demand for Products: Projects that are not based on the actual needs of the customers may result in the production of goods that are not in demand. This could lead to a situation where there is an oversupply of goods, which may lead to a price crash, lower profits, and low returns on investment.
  3. Negative Impact on the Local Economy: When Agro-processing projects fail, it could have a ripple effect on the local economy. This could lead to a loss of jobs, reduced income for farmers, and negative impacts on the supply chain.

There are numerous examples in Sub-Sahara Africa of promising Agro-processing initiatives that failed because they mishandled this critical business case step:

Nigeria: A fruit processing project in Nigeria failed due to a lack of proper market research and a poorly conducted feasibility study. The project was not designed to meet the actual needs of the customers, leading to a low demand for the product.

Ghana: A cassava processing project in Ghana failed due to a lack of proper planning and management. The project was not properly aligned with the needs of the market, leading to low demand for the product.

Botswana: A tomato processing project in Botswana failed due to a lack of proper market research and a poorly conducted feasibility study. The project was not designed to meet the actual needs of the customers, leading to a low demand for the product.

Kenya: A mango processing project in Kenya failed due to a lack of proper planning and management. The project was not properly aligned with the needs of the market, leading to low demand for the product.

South Africa: A canned fish project in South Africa failed due to a lack of proper market research and a poorly conducted feasibility study. The project was not designed to meet the actual needs of the customers, leading to a low demand for the product.


Walking The Time Rope On Your Projects : RUSSIA 2018 FIFA WORLD CUP PM TIPS(2)

Efficient use of time can be the most Critical Success Factor on a project as the late goals drama on Russia 2018 FIFA World Cup Groups A&B matches played on Friday 15th June, 2018 display.


All decisive goals were scored within the last two of the 90 minute timeline a regular football match (project) is played.

Uruguay vs Egypt- 89 minutes #EGYURU

Iran vs Morroco  – 90 minutes   #MARIRN

Portugal vs Spain- 88 minutes  #PORESP

What’s the lesson for a PM Manager or Project participant. It is the conventional wisdom that “any day lost in the life of a project cycle cannot be regained.”

Increasing your efficiency with the use of time can be gained with the use of appropriate tools.

Do you need to link up with Time management tools and coaching services on your projects? Give us a shout at Projects Advisory Services & Solutions